The Art and Science of the Pitch

John Aguilar
198 mm X 221 mm
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Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show.

In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact-whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up. He dives deep into the minds and methods of founders who pitched their way to million-dollar valuations, and tackles lessons that can be learned from those who failed.

Through this book you will be able to:
– Discover your ‘Why’ and find your ‘Who’
– Learn how to read and prepare for your audience
– Distill the essential elements of the pitch and craft your pitch deck
– Hone your pitching style and storytelling technique
– Know how to pitch to anyone, anywhere, virtually or in-person
– Learn the art and science of valuation and prepare for due diligence
– Gain insights on how to pitch on a reality TV show

This is the titular playbook that explores each component of the pitch so that you can understand the art and science behind it as you gear yours for success.

About the author:

John Aguilar is a serial entrepreneur, and the creator and host of the business reality show The Final Pitch on CNN Philippines. He is the founder of independent TV production company StreetPark Productions Inc., producer of the long-running real estate and construction show Philippine Realty TV, and is the CEO of Dragon's Nest, a Manila-based venture builder.

His show The Final Pitch has successfully funded millions of dollars into Filipino entrepreneurs and the startup ecosystem, and has been a source of education and inspiration for future startups.

John is a seasoned business and motivational speaker, and has given talks on his experiences as an entrepreneur, TV producer, homebuilder, pitching expert, and innovation thinker. He hosts the Methods to Greatness podcast where he interviews Asia's world class performers, business leaders, and cultural icons.

John holds an undergraduate degree in BS Psychology from Ateneo de Manila University, a Master in Entrepreneurship from the Ateneo de Manila Graduate School of Business, and is an alum of Singularity University in Silicon Valley.

He lives in Manila with his wife and three children.


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